One of the main attributes capable of granting differentiated quality to an agri-food product is its relationship with the territory where production takes place. This concept pursues the conservation of local resources that allows the economic sustainability of the involved agribusiness network.
One of the ways aimed at guaranteeing the origin and quality of a product are origin marks, which are an extremely valid instrument for identifying and highlighting territorial specificities. Currently, ADR Mariñas Betanzos has a quality seal capable of serving as an umbrella for a wide range of products and services.
The proposed brand will consist of a Usage Regulation as well as specific condition sheets for each type of products or services to be protected. These condition sheets must include the parameters and technical specifications to be met by products eligible for Brand protection. Initially, three condition sheets are planned for the production of: wine, horticultural products, and dairy products (cheese, fresh milk, and ice cream).
Rural Development Projects
In our commitment to strengthening the territory and guaranteeing a sustainable future for rural areas, we develop projects that promote innovation and responsible use of local resources.
THE "SPANISH BIOSPHERE RESERVES" BRAND
Recently, the National Parks Autonomous Organization, under the Ministry of Agriculture, Food and Environment, has registered the brand “Spanish Biosphere Reserves” with the Spanish Patent and Trademark Office.
Through a license to use this new brand, the aim is to highlight and differentiate certain products and/or services within the territories recognized as Biosphere Reserves in Spanish territory.
The granting of the usage license would thus be the responsibility of the National Parks Autonomous Organization, through compliance with the Brand Usage Regulations, while each Biosphere Reserve must set specific requirements for the products and/or services of their reserve and be responsible for their control and monitoring.
The “Mariñas Coruñesas” Biosphere Reserve is working on adapting the Brand’s Regulations and Specifications for simultaneous compliance with this additional protection. Through the following links, you can access the related documentation:
It is created with the purpose of differentiating, adding value, promoting and disseminating local resources, products and services that enhance traditional economic activities and social economy within the framework of territorial sustainability.
What Values Does the Brand Promote?
The use of the Mariñas Coruñesas Biosphere Reserve brand emerges with the aim of promoting and defending the quality, guarantee and origin of products from the Reserve area, obtained through responsible and environmentally respectful know-how.
The Biosphere Reserve, as a prestigious designation endorsed by UNESCO, should serve as a link for all the values of the protected products and, at the same time, as an appeal to consumers.
The ultimate goal of the brand is the differentiation of its products and/or services.
What Will the Brand Provide to Users?
- The adoption of the brand by a set of products/services will provide:
- Values of: volume, homogeneity and supply stability.
- Greater ease in obtaining resources for services or tasks.
- Brand users will have the support of its corporate image, which will help their identification and association with the Biosphere Reserve.
- This brand image extends to labeling, packaging, signage, merchandising…
- The adoption of the brand by a set of products/services will provide:
ADHERENCE TO OTHER INITIATIVES
With the aim of increasing its market penetration capacity and enhancing its image, the Mariñas Coruñesas Biosphere Reserve brand will join the future Spanish Network of Biosphere Reserves brand. The Spanish Network of Biosphere Reserves comprises all 47 reserves designated by UNESCO across the state. Its coordination is assumed by the National Parks Autonomous Organization (OAPN) of the Ministry of Agriculture, Food and Environment. As with the corporate image of the brand itself, affiliated products may also use the logo of this broader-ranging brand.
Spanish Ecotourism Club
The Spanish Biosphere Reserves Tourism Product Club is a method aimed at generating a tourism product differentiated by its location in territories that hold the distinction of Biosphere Reserve and where it is possible to know and enjoy their natural and cultural heritage.
As with the Network of Biosphere Reserves brand, the club is sponsored by the National Parks Autonomous Organization, reinforced by the involvement of the Spanish Tourism Institute “Turespaña”.
Companies adhering to the Mariñas Coruñesas Biosphere Reserve brand (primary producers, agribusinesses or restaurants) will have direct access to opt for integration into the Tourism Product Club, which in turn grants the right to inclusion in the Spanish Ecotourism Club, a distinction equivalent to the European Charter for Sustainable Tourism. The network of affiliated establishments will promote the consumption of Biosphere Reserve products.
Advice and Training
The brand, through the Reserve’s technical team, will offer continuous advisory service to all its associates, both in generic aspects and in addressing particular or specific needs.
This advice will be complemented with specific training activities (courses, workshops, seminars) addressing the most relevant aspects demanded by associates, featuring proven experts of recognized merit and reliability.
Information and Support in Accessing Aids and Grants
Information and support regarding aid and grant applications will be addressed from different aspects:
-Affiliated companies will benefit collectively from the aids that the brand’s managing entity manages to compete for and receive.
-The technical team will keep associates informed of calls that may be of interest to them. If requested, the technical team will provide individualized support for preparing and submitting relevant documentation.
-Development initiatives will be promoted and energized (promotion of associations, project catalysis, new initiatives,…)
INTERESTED IN JOINING THE BRAND?
If the products you make meet the requirements and conditions for using the “Mariñas Coruñesas” Biosphere Reserve brand and logo, and you are interested in joining, you can send us a Declaration of Interest in Joining the Brand to info@marinasbetanzos.gal or contact our technical team to clarify any doubts.